Brian over at DoubleShot Coffee Company is doing something amazing. So amazing, it will blow your socks off! Actually, he'll probably blow his own socks off (when he's done).
Have you ever run 100 miles in a race? Well, Brian is going to do it. This is his fourth attempt and while he's never completed this specific race, he's completed other 100 mile races on two other occasions.
Well, Brian is running this race for himself. He even talks about his lack of interest in racing! Which I can understand. I'm not a podium whore but completion is certainly my measure of personal accomplishment.
But Brian is doing this for a bigger cause than just his own satisfaction, he's doing this to raise money for Coffee Kids. I recommend just heading over to the Coffee Kids site to read all that they do, but basically, they help in many areas from health care, education and micro-credit.
You can help Brian raise money for Coffee Kids too. Head on over to Coffee Illuminati and make a pledge. You pick an amount per mile and Brian will email you when it's all done to tell you how much you owe.
His previous best for Leadville was 70 miles before the time cutoff and hopefully he'll make the whole 100 this year.
As a side note, Brian will be doing some audio recordings of his run which are very entertaining and enlightening (really? yeah, I guess they are).
I highly recommend listening to the last "jogcast" (see link below) Brian did at Leadville, and you will see how difficult this race can be. If you are a runner, I think you will really enjoy it. Following along and hearing how hard it gets, then gets better, then gets hard again... it's a "roller coaster thrill ride" (Ebert)!
Well, go ahead and check out the links below and wish him luck. After all, he does make some killer coffee!
[Jogcast]
